Thursday, 15 December 2011

do you trust me?

ever since i started out in insurance, i've made it a point to talk about insurance as pointedly and as straight to the point as I can. Not only to understand about a person's concerns with regards to the 5 Aspects, but also to understand about that person's perspective on the industry.

what i've realized is that people generally believe in insurance, but they want to take their time at getting to it. there are so many factors!
  1. which company has the best (see cheapest, most cost effective, most comprehensive) products
  2. why should i get insurance now when i can get it later
  3. how much should i be insured for
  4. i want to make sure returns are really worth it
  5. how long has the agent been with the agency and how long are they GOING to be with the agency
etc etc etc.

in my opinion, all these issues are nothing compared to the issue of TRUST. if you TRUST the person that is serving you, all the other factors pale in comparison.

for most agents, the first group they would naturally "target" would be their closest friends and family (affectionately termed warm market). This warm market is made of people that you know; ranging from those that know you inside and out and see you on a frequent basis, to those that you know passingly, like a hi-bye friend. In my circumstances, i have many friends that i used to be closed with at one point in time, but somehow drifted away over the years, but still think about from time to time.

secondly are the cold market clientele, stranger who you've never met before, and never had contact with before.

lastly are referrals, you've heard of from hearsay, but do not know personally.

whichever the origin of the relationship, what closes a sale at the end of the day, is the impression you have on your potential client. and for me, that means i have to constantly ask myself: what can i do to prove that i am trustworthy? can i handle something as important as this family's financial protection and the safeguarding of the lives covered by the policies i helped to put in place? what do i need to do?

the answer is simple - to always put myself into my clients' shoes and only recommend what i would recommend myself if i were in my clients' situations. to fully have a mind for the customer and consider what they would consider.

it will take time to see my sincerity bear fruit, but rest assured that the most important aspect of insurance, ensuring that the client has that peace of mind, is my number one priority and i appreciate all my friends, new and old that have already placed their trust and support in me.

i will definitely live up to my promise!

Be Protected Everyone!
Jessica



 

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